Just received a $100 AdSense gift card from Google. I have in the past, like so many, but have never used them.

Since I haven’t really played with AdSense in a while, this year I’ve decided to put it to good use and kill two birds with one stone thrown:

1. I’ll use it to promote two causes I enjoy: WordPress/WordCamp Montreal (once the new site Brendan is working on is up) and “Skateistan, the Movie”
2. I’ll be able to monitor the campaigns and see if they have any impact at all

After all, there’s no sense in letting this freebie go to waste. :)