Yeah, I have a pair of similar gloves I bought, but what I thought was creative about it was:
a) that a lot of companies would have treated this as an externality and their product (the iPad app) would have suffered from it
b) the fact that it’s not their trade/biz, yet they went for it
c) that they considered that people liked their own gloves
tekArtist 
I wouldn’t rename IKEA to IDEA. Check our product from November 2011.
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Yeah, I have a pair of similar gloves I bought, but what I thought was creative about it was:
a) that a lot of companies would have treated this as an externality and their product (the iPad app) would have suffered from it
b) the fact that it’s not their trade/biz, yet they went for it
c) that they considered that people liked their own gloves
LikeLike