From “Welcome to Spread OpenID“:

Spread OpenID is a platform helping to spread the idea of OpenID and make it more known among users. It’s mainly focused on end users who have read or heard about it but don’t know where to start. It is not a competing site to OpenID.net or any other site. Spread OpenID works alongside the OpenID community wherever possible.

Amen brothers! Spread it. Spray it. Loud and clear!