The idea of a Twitter RT (Retweet) or sharing a blog post to Facebook is something so common today, that you don’t really need to explain to people why and when they should do it — it’s pretty natural. But is it as effective as it could be ?
I’ve been thinking about that and where all this sharing behavior is heading to as part of the big Social Media Week that’s happening in San Francisco right now.
The challenge I see with today’s sharing model falls into four buckets:
- Who do you share with? Most services are geared to sharing with your entire network, or require constant maintenance of groups/circles to keep things organized. I know personally that when I share certain WordPress/Automattic stuff I wish I could specify who sees it.
- Proliferation of sharing buttons on sites makes for a confusing user experience. Facebook, WordPress, Tumblr…