Technology Review: Google’s Answer to Wikipedia
Google recently announced Knol, a new experimental website that puts information online in a way that encourages authorial attribution. Unlike articles for the popular online encyclopedia Wikipedia, which anyone is free to revise, Knol articles will have individual authors, whose pictures and credentials will be prominently displayed alongside their work. Currently, participation in the project is by invitation only, but Google will eventually open up Knol to the public.

I can totally picture it: Google to Jimbo: “Oh yeah? You wanna walk all over our turf with Wikia? Well take that!” ;p